You cannot transfer eBay feedback to Shopify in any official way. Shopify’s own migration guide states that you can’t export or migrate reviews from eBay to Shopify, and eBay’s User Agreement treats feedback as part of your eBay account, which you may not transfer without eBay’s consent.
Your feedback score, your detailed seller ratings and the context around them stay on eBay. What you can do is keep that eBay profile alive, understand the limits of copying comments across, and build a new review record on your own store from your first order.
Last checked: September 27, 2026. Every eBay and Shopify statement below was read on the platform’s own pages on that date. Policies and help pages change, so confirm the current wording before you act on any of it.
Why “transfer eBay feedback to Shopify” has no clean answer
The question sounds like a data problem. It is really three different things bundled together:
- The feedback score. A number eBay calculates from ratings left inside eBay transactions. It only means something on eBay, because eBay controls how it is earned and removed.
- The written comments. The text buyers left about you. This is the part sellers usually want to show on a new store.
- The trust it produced. The reason buyers picked you over another listing. This is what you actually need to replace.
Only the second one is even a candidate for moving, and it comes with conditions. The first cannot move at all. The third has to be rebuilt, because trust on eBay was partly trust in eBay’s own buyer protection, not only in you.
What the official pages say
At the time of writing (September 2026), here is what each platform’s own documentation says about feedback and reviews.
| Source | What it says | What it means for you |
|---|---|---|
| Shopify, Migrate from eBay guide | “You can’t export or migrate reviews from eBay to Shopify.” It adds that you can import reviews manually using a third-party app from the Shopify App Store. | There is no built-in route. Anything that moves does so through an outside app. |
| eBay User Agreement | You may not “transfer your eBay account (including feedback) and user ID to another party without our consent.” | Feedback is tied to the account. It is not a portable asset. |
| eBay User Agreement | You may not “take any action that may undermine the feedback or ratings systems.” | Anything that manipulates or misrepresents feedback is a policy matter on eBay. |
| eBay Feedback policy | “Creating, soliciting, or using fake, misleading, or manipulated feedback is not allowed.” | Reposting feedback in a misleading way is the kind of thing to avoid. |
You can read Shopify’s statement yourself on its Migrate from eBay help page (checked on 2026-09-27), and eBay’s wording in the eBay User Agreement (checked on 2026-09-27). Both are worth reading in full before you choose a route, because the short quotes above are not the whole agreement.
What stays on eBay
Plan on these staying exactly where they are:
- Your feedback score and percentage. They are calculated by eBay and displayed by eBay. There is no export for the number itself, and a number copied onto your store is not verifiable by a shopper the way it is on eBay.
- Detailed seller ratings. eBay’s User Agreement lists them among the things it looks at in a seller’s history. They exist inside eBay’s performance system, not as a file you own.
- Badges and status. Any seller level or badge eBay shows depends on eBay’s own measures. It does not follow you.
- The buyer protection behind it. Part of why an eBay buyer trusted a stranger was eBay’s own guarantee and dispute process. Your store does not inherit that.
None of this is a reason to feel cheated. It is how every marketplace reputation works: the platform built the scoring system, so the score lives on the platform.
Copying comments onto your store: the conditions
Shopify’s guide points to third-party apps for importing reviews, and several apps in the Shopify App Store describe themselves as importing or displaying eBay feedback. This article does not recommend any of them. Before you use one, three checks matter more than the app’s features.
How does the app get the data?
eBay’s User Agreement prohibits using “any robot, spider, scraper, data mining tools, data gathering and extraction tools, or other automated means” to access its services “except with the prior express permission of eBay.”
Ask the app provider directly how it collects your eBay feedback and whether it does so with eBay’s permission or through an approved connection. If the answer is vague, treat that as the answer.
Will the result mislead a shopper?
eBay’s policy language is about fake, misleading or manipulated feedback. Your store has its own rules to think about too, because consumer protection law in many countries covers how reviews are presented.
A shopper who sees a review on your product page will usually assume it was left on your store, about that product. If it was left on eBay, about a transaction, possibly for a different listing, the display should say so.
Label imported comments with where they came from and when, and never attach a general seller comment to a specific product as if it were a product review.
Are you comfortable if it disappears?
A widget or import that depends on eBay’s pages can break when eBay changes those pages or its terms. Treat anything imported as a bridge for the first months, not as the foundation of your store’s reputation.
If the rules on reviews in your country matter to your decision, a lawyer who works with online sellers can tell you what applies. This article describes the platforms’ documents, not your legal position.
The route most sellers can use safely
There is a simpler option that avoids most of the questions above: keep your eBay account open and let it do its job where it already works.
- Leave the account in good standing. An open account keeps your feedback profile visible on eBay. Closing it is a separate decision, and you can make it later.
- Keep some listings live if it suits you. Running eBay and your store in parallel is a common transition, and it keeps the reputation in use. Opening a store before you leave the marketplace covers how that overlap works; it was written with Etsy in mind, and the reasoning carries over.
- Know what the overlap costs. While listings stay live, eBay’s fees continue. eBay seller fees explained breaks down final value, insertion and store fees so you can put a number on keeping the account active.
What you should not do during that overlap is use eBay messages or packaging to push eBay buyers to your store. eBay has separate, specific rules on contacting buyers and referencing your contact details, and they deserve their own careful read before you try.
Rebuilding trust on your own store
Feedback was never the goal. It was evidence that you ship what you describe, on time, and handle problems fairly. On your own store, you rebuild that evidence in different forms.
Start collecting reviews from order one
Shopify’s guide points to review apps from the Shopify App Store for handling reviews. Whichever you choose, the reviews it collects from your own customers belong to your store’s record from the start. Ask every buyer, after delivery, in a plain message. Do not offer anything in return for a positive review.
Replace the signals eBay supplied
On eBay, the platform supplied several trust signals for you: a known checkout, a guarantee, a visible returns process.
On your store, each has to be written down and made easy to find. Trust signals the marketplace supplied, and how to rebuild them walks through that list in order.
Say where you came from, honestly
A plain sentence on your About page stating that you have sold on eBay since a given year, under a named seller ID, is a fact a shopper can check. It carries more weight than a pasted score, precisely because it points to the source rather than copying it.
A checklist before you move your reputation
- Read Shopify’s current Migrate from eBay guide and confirm what it says about reviews.
- Read the current eBay User Agreement and Feedback policy yourself.
- Decide whether your eBay account stays open, and for how long.
- If you consider an import app, ask in writing how it gets eBay data.
- Label any imported comment with its source and date.
- Set up review collection on your store before your first order ships.
- Write your returns, shipping and contact pages before launch.
If losing the feedback score worries you more than anything else about leaving, that is useful information. It may mean your business still leans heavily on eBay’s trust system, and scoring your marketplace dependency risk can help you judge how much.
FAQ
Can I transfer my eBay feedback to Shopify?
Not officially. Shopify’s Migrate from eBay guide says you can’t export or migrate reviews from eBay to Shopify, and suggests third-party apps from the Shopify App Store for importing reviews manually. Your eBay feedback score itself stays on eBay.
Can I sell my eBay account with its feedback?
eBay’s User Agreement says you may not transfer your eBay account, including feedback, and user ID to another party without eBay’s consent. If this matters to you, ask eBay directly and get the answer in writing.
Is it allowed to show eBay reviews on my own website?
Neither platform’s pages give a simple yes. eBay restricts automated collection of its content without permission and prohibits misleading feedback. If you display eBay comments, label them clearly as eBay feedback with dates, and check how any app collects them. For your country’s rules on reviews, ask a lawyer.
Will I lose my eBay feedback if I close my account?
Closing is a separate step from opening a store. Keeping the account open keeps your profile visible on eBay. Check eBay’s current help pages on closing an account before you decide, since the process and what remains visible can change.
What replaces eBay feedback on a new store?
Reviews collected from your own customers, clear shipping and returns pages, visible contact details and an honest note about your selling history. These do the job the feedback score did, in a form your store owns.