Cost of Traffic: Own Store vs Etsy Compared
Etsy’s traffic feels free until you add it up. Compare the real cost of traffic: own store vs Etsy, fees included, before you decide where to sell.
Etsy’s traffic feels free until you add it up. Compare the real cost of traffic: own store vs Etsy, fees included, before you decide where to sell.
UK and EU fees differ from the US versions, and VAT moves who owes what. Etsy and Shopify rates plus UK and EU VAT rules, read September 11, 2026.
Etsy Payments: 3% + $0.25. Shopify Payments on Basic: 2.9% + 30ยข (US, September 2026). Where each card fee lands and why it is rarely the real gap.
Shopify publishes no app price. How app charges are billed, read from Shopify’s own help center on September 8, 2026, and what makes the bill grow.
Our Etsy vs Shopify fee calculator takes three numbers. How to find them, check the result against official rates, and see what it leaves out.