Trust Signals the Marketplace Supplied, and How to Rebuild Them
Your store feels sketchy because a stranger has none of the reassurance the platform used to provide. Here is exactly what was removed, item by item.
Leaving Etsy
Does Blogging Work for a Product Store? Honestly
For most small stores the answer is yes and not for the reason it is usually sold. The three kinds of post that earn their place, and the one that never does.
An Email List From Zero: The First 90 Days
The only channel a platform cannot take away, and the one most sellers start in month eight. What to offer, who to ask, and what to actually send.
Product Pages That Do Not Read Like Marketplace Listings
A listing was written for someone already on a shopping site. A product page is written for a stranger who arrived from nowhere. Five things change.
Collection Pages: The Ranking Asset a Marketplace Never Gave You
A marketplace owned the category page and you rented a listing inside it. On your own store the category page is yours, and most stores leave it empty.
Keyword Strategy for a Store, Not a Listing
You already have the raw material and it is in your own order history and message inbox. A free method that beats a tool subscription for a new store.
Marketplace Search vs Google: Two Different Games
Your keywords stopped working because they were never keywords in the second sense. What each system is actually ranking, and why the winners differ.
Store SEO for Someone Who Only Knows Marketplace Search
You already know more than you think, and three of the habits you learned will hurt you. What transfers from listing optimization, and what does not.
Honest Timelines for Organic Traffic on a New Store
Every published timeline for this is a number with no assumptions attached. Here are the six variables that decide it, and how to estimate your own.
The Zero-Traffic Problem: What Month One Really Looks Like
Nine visits, six of them you. This is the normal shape of a new store’s first month, why it happens, and the three mistakes people make during it.
Where Your Customers Come From After You Leave a Marketplace
A marketplace supplied a service you never paid for as a line item. Here is what that service was, and the four channels that have to replace it.
Wanting Out vs Needing Out: Am I Deciding This in Anger?
A fee change or a bad week is a reason to be angry, not a reason to move. Six questions that separate a business decision from a reaction to one.