Does Blogging Work for a Product Store? Honestly
For most small stores the answer is yes and not for the reason it is usually sold. The three kinds of post that earn their place, and the one that never does.
own store
An Email List From Zero: The First 90 Days
The only channel a platform cannot take away, and the one most sellers start in month eight. What to offer, who to ask, and what to actually send.
Product Pages That Do Not Read Like Marketplace Listings
A listing was written for someone already on a shopping site. A product page is written for a stranger who arrived from nowhere. Five things change.
Collection Pages: The Ranking Asset a Marketplace Never Gave You
A marketplace owned the category page and you rented a listing inside it. On your own store the category page is yours, and most stores leave it empty.
Store SEO for Someone Who Only Knows Marketplace Search
You already know more than you think, and three of the habits you learned will hurt you. What transfers from listing optimization, and what does not.
Where Your Customers Come From After You Leave a Marketplace
A marketplace supplied a service you never paid for as a line item. Here is what that service was, and the four channels that have to replace it.
Running Your Own Store vs Etsy: The Daily Difference
What actually changes day to day when you leave Etsy for your own store, from order handling to where your traffic comes from.
Should I Move From Etsy to Shopify? Honest Framework
A neutral framework for deciding whether to leave Etsy for Shopify: three verdicts, five diagnostics, and thresholds you test on your own numbers.